Exposure breeds comfort

If you’re going to create content, how much content can you create before you over-expose yourself to the world and people start to hate you/your work?

Over the past ten years, I have always assumed that if I create too much, people will get sick of watching my videos. This is true, however, we need to understand how much is “too much?”

This mindset has caused me to pull punches and hold back from creating as much as I should.

We probably only create about 5% of what we would need to before people get sick of our content. Most people don’t create enough because we all see the people who create way too much and we assume that everybody does that.

Spoiler: Most people don’t. Most people hold back.

We should be creating 10-20x what we are if we want to create an impact.

In fact, the more you create and the more familiar people become with your work, the more they like it. People enjoy your artwork, content, or videos more, the more they see it. That is unless you over-share.

Share more, not less. You probably won’t over-share if you’re a person who has concerns about over-sharing.