Creative people aren’t magical. In fact, we’re all creative and we all have great ideas every once in a while.
The issue we have is that we all tend to be pretty terrible at judging what will be a great creative idea. In fact, in my line of business, I’m constantly trying to figure out what makes a good idea work and how exactly I can replicate great ideas.
The solution appears to be that nobody knows which ideas are good ideas, so if you simply pursue as many ideas as you can, you have a much greater likelihood that you’ll hit on some good ones.
In the battle between quality and quantity, I choose quantity. A high volume of stuff that is done at a 70-80% quality level.
I guess Napoleon was correct when he spoke of his artillery and said, “Quantity has a quality of its own.”