You can only fulfill the purpose of what you’re writing about if you engage your reader. Who are they and what makes them tick?
This is particularly important in business. If you know what your people care about, you can speak about those things and gain their attention.
Clarify the essential part of your message and write in a way that conveys the heart of the matter in the first 15 seconds.
After sharing the essential issue, then begin explaining how you got there.
Respect the reader’s time and intellect. Engage them on the ground where they are comfortable.