As you get better at the work you do, the demand for your skills will increase. There is a good problem that arises. How do you hire more people to make more money and build your business?
There is an alternative as well. This solution is to double what you charge per hour and only work half the hours.
When you hire more people, you scale your business and add pressure and expectations to your work. Maybe that is what you want. The payoff is great and you an on your way to building a bigger business.
However, there is a peaceful allure to the life of a successful freelancer who operates independently. Maybe that is what you prefer.
If so, the goal should be to leverage your skills and demand to prioritize gaining flexibility and freedom in your personal life rather than a simple quest for building a bigger and bigger company for the sake of having a bigger company and making more money.
By doubling your rates, you have the choice to work as many hours and make twice as much, or to scale back your working hours and live a more free and flexible life.
We should spend more time thinking about what we are trying to get out of our work and find a creative solution.