No matter what business you run, it is essential to talk to your potential customers and listen to your actual customers. Learn what they’re looking for and listen to what they need help with. Use this information to make small changes to your business and you will reap long-term benefits.
I’m a big fan of Justin Welsh and his modern content-first marketing style. He has a 30-30-30 system that he often talks about:
Spend 30 minutes per week talking to prospective customers.
Spend 30 minutes per week figuring out how to solve their problems.
Spend 30 minutes per week creating content about those problems.
When you create content, you will attract more potential customers (if you are creating content that your customers would enjoy) and those are people whom you might now talk to and learn from. This is ultra-valuable data.
The more you talk to your people, the more you can begin to predict what they want and how you can serve those needs. Whether you’re a construction company or a content creator on YouTube you can learn more about how to serve your audience and meet them where they have needs and are willing to spend money.
Listen to your target audience, find ways to help them, create content that addresses those needs to attract more of those people who could potentially hire you or buy your product/service.