When nobody is looking do you still work as hard? If you couldn't get 100 likes would you still put forth the effort? If the only payoff was self-satisfaction or a meager paycheck, would you still be grinding your face off to get ahead?
In the day of social media influencers and celebrity entrepreneurs, we can get more caught up in growing a following instead of focusing on what brings our customers value.
Big following does not always equal successful business.
Unless you're in the business of attention, attention does not equal results. Delivering the results your client expects will deliver the results you expect whether you have 100 or 1 million followers.
Likes are nice, but they don't pay the bills.