I’m a creative teacher, but the essence of my work is to be a “content creator.” I strongly dislike that title because I view most “content” as inherently bad and detrimental to the lives of others.
“Content” feeds the dopamine lizard in our brain and makes it nearly impossible to gain deep satisfaction from doing the slow and difficult things that matter.
We become so addicted to the momentary comfort and instant gratification of “content” that we lose the ability to be bored and to be creative and even to be deeply productive.
Anyway, I’m thoroughly convinced that nobody cares about your work before they see it.
They don’t care about your Facebook page, Instagram feed, your photography hobby, your motion graphics, or your design portfolio. Not even your mother or your best friend. People don’t have the time to care, they have stuff they’re busy with.
It is with this mindset that I set out to create the YouTube videos that I make. Why should people care about my videos? It’s up to me to make them care.
I need to tighten up my message. Keep it simple. Keep it direct. Keep it loose and fun, but not waste time. I need to make the videos entertaining and informative.
Lastly, my videos must be easy to understand. They have to be something worth your time and something that has a little extra “je ne said quoi” that you just have to see to understand.
Every viewer of my videos gives me his most precious asset, time. In return, I feel obliged to give him something of value. It doesn’t matter that my videos are “free,” they require him to spend a little piece of his life, so I want to make each one of them worthwhile.
When it comes to gaining the attention of potential viewers, my philosophy is simple. Like the legendary American actor, Steve Martin says, “Be so good they can’t ignore you.”