When you begin a new creative project it’s like stepping into outer space. There’s nothing to stand on and no references. You have to establish the beachhead and the jumping-off point.
You have to float in a state of creativity where nothing is right or wrong and nothing is heading forward or backward.
All ideas are on the table and you never know what will become the spark and the jumping-off point.
I call this very first session of work on any new project the “SPARK” session. It’s where I find the voice of the artwork and begin to develop the general direction I think it will go. This is establishing the beachhead and preparing to build out ideas you see in that initial “SPARK” session of work.
I like to block out two hours and swim through the free-flowing creative mode of exploring ideas, sketching, thinking about ideas, playing with words, and just building something out of nothing.